Brand Deep Dive: Nobody’s Child – why this eco-minded label nails petite sizing

Meet the cult London label making petites its priority

Founded in 2015, Nobody’s Child leapt from a Carnaby-Street start-up to national name when it became the first guest brand to appear on Marks & Spencer’s website – a partnership M&S later cemented with a minority stake.

The appeal? Playful, print-heavy dresses at prices that don’t sting and, crucially for us below-average-height shoppers, a dedicated Petite range. These pieces aren’t just shortened versions of the main line – they’re redrafted from scratch with higher waist seams, trimmed sleeves and hemlines that hit where the designer intended on women 5 ft 3 in (160 cm) and under.

How the fit magic happens

The Nobody’s Child pattern team starts with the core block, then:

• Raises bust darts and waistlines so they sit on—not below—your natural waist
• Shifts knee points and vents to elongate the leg visually
• Scales down necklines, collars and prints to avoid the “borrowed from mum” look

Result: dresses, trousers and jumpsuits that feel tailor-made the second you zip them up.

Sustainable by design (not by spin)

Nobody’s Child backs up its fit creds with solid eco moves:

• Lower-impact fabrics – lots of Organic Cotton, Lenzing™ EcoVero™ viscose and recycled polyester.
• Digital product passports rolling out across every garment by late 2025, letting shoppers scan a QR code to see sourcing, energy use and after-care.
• Audited factories and recycled packaging on all online orders – no single-use plastic mailers in sight.

Yes, they still drop newness weekly, but the brand’s push into rental, repair and resale schemes shows genuine effort to close the loop.

Petite pieces we rate right now

1. Petite Scarla Midi Dress

Khaki, tie-front detail, puff sleeves and a body-skimming A-line skirt. Cut to midi length that actually is midi on petites, not ankle-grazing.

2. Petite Tomato-Print Raven Dress

Tomatoes on pink? Surprisingly chic. Square neckline, puff sleeves and EcoVero™ fabric keep things breezy for garden-party season.

3. Petite Starlight Embroidered Mini

The brand’s cult Starlight shape, shrunken to perfection: floral embroidery on organic-cotton denim, balloon sleeves and a panelled waist made to flatter smaller frames.

(Heads-up: stock moves fast. If your size is gone, try the M&S site – their buy often lasts a bit longer.)

Why the hype is justified

Between its planet-kind fabrics and “no tailor needed” proportions, Nobody’s Child ticks two boxes that UK petite shoppers have been chasing for years: fit that flatters and a footprint you can feel good about. Add wallet-friendly pricing and regular collaborations (hello, Fearne Cotton prints and Poppy Delevingne crochet minis) and you’ve got a label that earns its place at the top of any “best UK petite fashion brands” list.

If you want proof, slip into that Scarla midi and feel how the waist hits bang on your narrowest point. Then check the care label to see it’s EcoVero™ and machine-washable. That’s the sweet spot where style, fit and sustainability meet – and it’s why Nobody’s Child deserves the deep-dive spotlight.